As the year winds down, I've been reflecting on my progress toward the goals I set back in January. It’s been a year of learning, small victories, and valuable lessons that have prepared me to step into 2025 with intention.
One of my primary goals for 2024 was to grow my website and online sales. To support that, I transitioned to Shopify, leveraging its robust network of apps, themes, and educational resources. This change gave me the tools to take imperfect but meaningful steps forward, like adding products to my website first, expanding my social media presence (though not quite enough to appease my marketing coach), and curating a more customer-focused brand mix.
What Worked Well in 2024
I prioritized attending industry events like Toronto Market Week, where I connected with incredible brand reps from Joseph Ribkoff, Pistache, P.J. Salvage, Sanctuary, and others. These connections allowed me to introduce new offerings from brands like Dolcezza, Oh My Gauze, Zsiska, Merc, Blondie Apparel, and Z Supply, enhancing the variety and quality of my boutique’s selection.
Another big win was hiring and maintaining staff, a key 2023 goal. This team has been invaluable in giving me the space to focus on working on the business, not just in it.
The Challenge: Baby Steps vs. Quantum Leaps
Despite these achievements, I realized I’ve been taking baby steps toward my goals instead of the quantum leaps I envisioned. For example, my website orders have grown, but I hadn’t created a dedicated shipping station or invested in bulk supplies. Why? Deep down, I was afraid of the demands that growth would bring.
If I truly wanted to scale, why wasn’t I preparing for success? This realization hit hard. By not creating space—both physically and mentally—for my goals, I was unintentionally sabotaging my own progress.
Making Space for Success
So, I’m making changes. I’ve committed to 10x-ing my sales in 2025, and part of that commitment is setting up a shipping station. I’m buying the packaging supplies in bulk, taking a class on international shipping, and securing CARMS certification to streamline the process. I’m determined to start the year ready to welcome growth without the stress and scramble.
Mindset Shifts and Manifestation
These changes aren’t happening in isolation. They’ve been inspired by the insights I’ve gained from my manifestation coaches. I’ve learned how unconscious thoughts can hold us back and how aligning actions with intentions creates real transformation.
If you’re ready to make 2025 your breakout year, I invite you to join me in a free 5-day Masterclass starting Monday at 8 AM Eastern. It’s a chance to clear the mental blocks that might be holding you back and make space for your own growth and success.
Click here to register for the Masterclass
Here’s to stepping into 2025 prepared, aligned, and ready for quantum leaps.
Warm wishes,
Dawn
